Company Profile: Natural Choices - Safe and Natural Household and Laundry Cleaning Products

Natural Choices
Quality Commitment and Promise

Our products are of the highest quality with no fillers, additives, toxic materials or other ineffective ingredients. We guarantee that our product performance, pricing and customer service is equal to or better than any other company marketing similar products and we invite you to check us out and see for yourself!

Company Background
For those of you who are not familiar with our story: Natural Choices was founded in 1995 by Catherine Myers. She began to market her own environmentally friendly cleaning and laundry products as alternatives to the harsh and toxic products available on store shelves as well as to replace the ineffective "safe" products she was finding. Her 10 years R&D laboratory, formulating and technical testing experience, combined with her husband Marion's chemistry background, enabled her to offer a variety of products. The Natural Choices product line has expanded each year. We are proud to offer the most complete & growing line of quality oxygen bleach cleaners available anywhere! We also have been expanding our soy-based product line which is geared toward consumers with chemical sensitivities, but is effective enough for everyone to use.

Business has continued to grow in the internet and retail markets with further expansions into health and whole foods stores as well as internet and catalog stores. Natural Choices has also begun to work with government institutions to offer them safer alternatives for cleaning their various facilities. Increased product offerings, custom formulating services, and a growing customer base have spurred steady company growth and enabled Catherine and Marion to continue to hire additional personnel to fill orders, talk with existing and potential customers, and handle other duties required of a growing business.

Catherine & co-owner / husband, Marion, have been in their new facility since November of 2001, after being a home-based business for over 6 years, and now enjoy the separation of home and business. Marion, with his 25+ years experience and PhD in organic chemistry, continues to formulate new products and expand the business.

The Myers and Natural Choices family and staff are committed to offering our customers and distributors the highest quality products, support and service.

About Our Packaging

We get numerous questions about our packaging¾ Why is it so plain? Why is it plastic instead of cardboard? Why is it not as convenient as other brands?

The main reason is that we figure that you'd rather you pay for what's inside the package instead of what's on the outside. We keep our packaging costs low by:

Using stock bottles and lids instead of fancy custom packages. We use plastic because it provides a better moisture barrier than cardboard - a critical factor when it comes to maintaining the product quality of oxygen bleach products.
Infrequently changing the product labeling, thereby avoiding costs associated with printing a new screen each time the label is changed.
Designing the label copy ourselves using word processing software instead of hiring a graphic designer or buying expensive software.
Printing our label copy in only one color (black) instead of more-expensive multi-color printing.

We would rather continue to spend our resources on high quality ingredients and on the research and formulation of innovative new products than spend them on changing our packaging. We believe that we price our products fairly given what it costs us to produce them. Any increased costs of production would result in higher product prices to our customers. We hope that you agree that when it comes to cleaning products, just like with people, it's what's on the inside that counts!

NATURAL CHOICES is a company committed to offering quality household cleaning products which are: Environmentally Safe, Superior in Performance and Economical to Use. NATURAL CHOICES will only offer products which are non-toxic upon decomposition and which are based on naturally derived raw materials whenever possible. Our products do not contain fillers; we will not charge our customers for useless additives or for water. Your satisfaction is guaranteed 100%.

ORDERING INFORMATION

NATURAL CHOICES
9525 South 60th Street, Franklin, WI 53132
Toll Free: 1-866-OXY-BOOST (1-866-699-2667) or 414-421-9394
Fax: 414-421-9903 • Email: info@oxyboost.com
Copyright 2005

Natural Choices Quality Commitment and Promise

Natural Choices
Quality Commitment and Promise